RAI – Rai play sound

Ho collaborato con Alkanoids per questo promo Rai occupandomi della sequenza sul prodotto/app.
Ho animato frame by frame con Animate e poi clean-up in After Effects

RAI challenged us to tell a story of an ear, our main character, who's able to travel through different listening formats: audio books, podcast, stories, music and more. This is a visual journey through Rai Play Sound, the platform entirely dedicated to digital listening, with the aim of becoming a point of reference in original content production.


Client: RAI

Chief of brand and creative: Roberto Bagatti

Direction: Alkanoids

Executive Producer: Raffaella Roccella

Creative Director: Tai Yuh Kuo

Art direction, concept and storyboard: Mario Ruggiero

Styleframe development: Mario Ruggiero Marilisa Besana

2d animation: Mario Ruggiero, Marilisa Besana, Marco Meloni.

Frame by frame product animation shot: Davide Zetti

3d design and animation: Marilisa Besana, Mario Ruggiero


Rough animation